Metro Vancouver’s Christmas campaign—Create Memories Not Garbage

Metro Vancouver Create Memories not garbage 2015 ChristmasCity of Richmond Mayor, Malcolm Brodie welcomed speakers and storytellers to the BCIT’s downtown campus on December 9, 2015 to talk about Metro Vancouver’s Christmas campaign—Create Memories, Not Garbage. The speakers included Larina Lopez, Metro Vancouver’s Division Manager for Corporate Communications and Gord Inglis, Division Manager for Multimedia and External Relations. The campaign is aimed at changing consumer behaviour surrounding gift giving during the holidays and encourages gifting experiences over tangible gifts. Examples include: tickets to a music or sports event, dance lessons, or offering to babysit. This is in an effort to reduce the waste accumulated during the holidays and to raise awareness about sustainable consumption.

This is the 5th year of the campaign and while the impact on waste creation is difficult to measure, Metro Vancouver states that ad recall is at 49% and that “behaviour change has remained consistent at about one-in-five residents.” The campaign has been advertised in short TV commercials and signs on transit busses and at bus stops. Ads show families and friends, depicted as “green angels”, gifting each other experiences and durable, high-quality, tangible gifts that can be passed on.

Performer and writer, Deb Williams was also in attendance and shared her easy instructions to make compost bin liners out of newspaper. Williams warns that many store-bought bin liners are advertised as “bio-degradable” yet are not suitable for the compost. She is also the host of The Flame, a monthly community storytelling event held on the first Wednesday of every month at the Cottage Bistro, 4479 Main St. The event starts at 7pm and tickets are $20.

Article contributed by Devon Harlos.

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